How I Left My Comfort Zone
Marketing is a very important process in any organisation as its role is to connect the organisation with customers and vice-versa. The marketing department aims to identify customer needs/wants and market trends, promote the company’s products and services to consumers and to maintain long-term relationships with consumers and other companies. All of these activities require good skills as the right strategies need to be applied in order to satisfy customers. Before joining PRODT as an intern, I had very little idea of what marketing is or its process. Being an 18 year school pass-out, I had no experience or professional degree for joining PRODT as an intern, however Sanjeev showed faith in me and offered me a position in the organisation. My initial days involved conducting communication and blog reviews, which I was able to do effectively. My strength was the command over English and this allowed me to improve the team’s communication and blogs by providing consistent feedback. In 2